Why we go crazy for the Olympics
Yesterday morning, the USA Hockey Team defeated the Canadian Hockey Team in overtime at the gold medal match in the 2026 Winter Olympics. Fans across the United States woke up early (8 am EST) to watch in their homes, bars and watch parties around the country. The Olympics is a global phenomenon that happens every 2 years (Summer every 4 years and winter every 4 years, staggered by 2 years). So why do sports watchers and non-sports watchers alike go crazy for the Olympics? I would argue it's because of two main reasons; national identity is tapped into, and the general population (sports watchers and non-sports watchers alike) love a good comeback story. Doesn't matter your politics, conservative, liberal, or moderate, if you were born and raised somewhere, there is a shared national pride over the country you reside. Take the USA for example, politically we are as divided as we've ever been, but when a team USA athlete takes home the gold in an event, there is a shared fee...